Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Every organization’s online presence is growing and accelerating. This includes retail, of ...

Web Tracking is not the same as website tracking. The latter refers to analyzing things about any website. That’s done using different tools available to webmasters. Web Tracking is about tracking you ...

Hospitals and healthcare organizations have come under fire for their use of third-party web tracking technologies and analytics software like Facebook parent company Meta’s Pixel tracker. These tech ...

We are witnessing a watershed moment on the Internet — with Apple’s content-blocker announcement, the way we see and understand our users on the web is going to profoundly shift. It doesn’t seem like ...

Kaiser Permanente has agreed to pay up to $47.5 million to settle litigation stemming from its use of tracking codes in its ...

Whether you know it or not, you've been auto-enrolled in a program called Custom Experience, a program that allows Verizon Wireless to keep an unwanted eye on your web activity. While not uncommon, ...

In another major change poised to further jolt the already rocky world of digital advertising, Google plans to stop tracking individual users’ web browsing habits or selling ads based on them. Today, ...

The World Wide Web Consortium has released a draft standard for establishing do-not-track preferences of Web users. On Nov. 14, the W3C's Tracking Protection Working Group published drafts for two ...

A handful of companies are arming Web surfers with tools for finding and repelling so-called Web bugs--invisible pieces of code that can be used for everything from secretly tracking people's Web ...

SAN FRANCISCO— You’re not paranoid, you really are being followed more online. A study that looked at web tracking over the last 20 years found that at least 75% of the world's 500 most popular ...

It’s no secret: Every move you make on the Web is being tracked, recorded, compiled, and used to sell advertising or otherwise finance the sites that we all know and love. But such activity has come ...

Mozilla, Microsoft, and Google have each developed some sort of “do not track” feature for their respective Web browsers. The intent is good, but each solution is fundamentally flawed and is unlikely ...