Conversion optimization rarely sparks marketers' interest, yet it's an easy way to lower customer acquisition costs. The road to improved sales lies in increased conversions — on-page activity such as ...

After migrating your store to a new platform such as Wix, Shopify or BigCommerce (Full disclosure: My company uses BigCommerce), you want to make sure that visitors complete a certain desired action.

Conversion rate optimization (CRO) is a critical metric for marketers. This checklist will help you avoid common mistakes and improve CRO for your business. Whether your business is trying to entice ...

Improving your ecommerce conversion rate can have a huge impact on your online retail business’ bottom line, regardless of whether you’re running a large store or an online boutique. During the ...

Small sites don't have to give up on conversion optimization. These CRO tips and techniques are proven to work for low-traffic websites. Website traffic is an essential resource for every online ...

Opinions expressed by Entrepreneur contributors are their own. A universal business message spanning all industries is their desire for website visitors to take action. It doesn’t matter how that ...

In the wild and wonderful world of digital marketing, you hear a lot about algorithms, web crawlers, SEO, page ranking, and other buzzwords. Tip: Digital marketing “gurus” who throw these words at you ...

A/B testing and optimization offer the potential of big rewards for businesses. Too often, though, testing falls short, yielding few insights or performance gains. Often, at the heart of the problem ...

I think that the main title is the clearest and most descriptive. If you think that one of the other titles works better, go for it. Are you an entrepreneur? If so, then you need to know about ...

Opinions expressed by Entrepreneur contributors are their own. The truth about conversion rate optimization is that it has nothing to do with how much traffic you have on your website or how good your ...

Your conversion rate is the total number of conversions, or the number of people who completed a call to action on your website, divided by the total number of visitors to your site. For instance, if ...